Welcome to Toshi Straps. Every strap I make is individually cut, stitched and finished with simple hand tools — no machines, no shortcuts, and no outsourcing. Just careful workmanship, the finest leather from around the world and a commitment to making a strap that reflects true craft.

I’ve been making leather watch straps for almost 20 years now, crafting pieces for Panerai, Rolex, Breitling, Tudor and many others — but every commission is personal. Your strap will be made for you with the same care and attention to detail I’ve had since the beginning.

If you’re new to my work, the FAQ page is a good place to begin. And if you’d like advice or have a question, please get in touch.

Thank you for stopping by — it means a lot.

black dog with ball in mouth against an outside setting

Meet Dave, the real boss here

Although I’ve always worked alone since starting Toshi Straps, six years ago I decided it was time to get some help. The result is Dave — a working cocker spaniel who came into my life during lockdown, and the real boss at Toshi Straps HQ.

Most mornings he comes out to the workshop with me and settles in while I get on with the day’s work. We’ve developed a routine: he keeps an eye on things, and I promise him a decent walk at lunchtime.

Aside from food, which he can’t get enough of, his favourite thing is his bouncy ball. He takes it everywhere, and he’s been known to interrupt my concentration by throwing it at me if I'm working too hard — his way of telling me I need a break.

There’s no doubt he sees himself as the one in charge, but I don’t mind. It’s good having him around — and he’s cheap, happy to supervise me all day for a daily Dentastix.

What my customers say...

I'm incredibly grateful for the customers who choose a handmade strap from my workshop. Here are a few recent comments from people who’ve worn their straps out in the world. You can read more on my testimonials page.

“I had a great experience with Toshi Straps. I'm really pleased with my strap both the quality of the workmanship and the materials. However the customer service is what really made the experience excellent. Rich reached out to me after my order to confirm the details and was extremely helpful, positive and friendly. I would not hesitate to order another strap from Toshi Straps.”

— Andrew, California, USA

“The quality of your workmanship and thoughtful design has given new life to an 11-year-old watch that I had stopped wearing for a few years now due to fatigue with the metal bracelet. This watch is incredibly special to me; it's a Citizen Perpetual Calendar, World Timer, Chronograph and was a gift from my wife for a new job in 2015 after a period of great hardship. It was a Citizen because my grandfather wore a mechanical Citizen, and my first self-purchased watch was also a Citizen, which I bought in Tokyo in 2006. The watch in the picture started a family tradition where my wife buys me a new watch for good luck when I start a new job. Saying I'm incredibly grateful for the new life in this watch would be an understatement; I truly believe this strap makes it feel like a new watch and makes me believe that good things are to come. I just wanted to write and let you know that I truly appreciate my buying experience with you, start to finish, and the way your workmanship and quality have elevated something that holds deep sentimental value.”

— Naveen, Cambridgeshire, UK

“I received my Toshi strap from Rich today here in Estonia, and I have to say the whole experience was fantastic from start to finish. What stood out to me most was the personal service. In a world where just about everything is mass-produced and automated, it was refreshing to get actual emails from Rich himself. You can picture the guy in his workshop making these straps one at a time, and that connection to the person behind the product really matters. The quality is obvious the second you put it on your wrist. It's hard to explain until you experience it yourself, but it simply feels better than the mass-produced straps I've owned in the past. The leather feels great against the skin, the craftsmanship is excellent, and there's a substance and character to it that's hard to find these days. A great strap says something about you, and it's worth investing in quality. Toshi delivers that quality, and Rich makes the entire process enjoyable from start to finish. This definitely won't be my last Toshi strap.”

— Carl, Rapla County, Estonia